Yes, I am talking about Helvetica the font face. In e-zine this past week we watched a movie about fonts, Helvetica being the main one.
You might not have noticed, but font plays a very important part in conveying a message. Different fonts are capable of manipulating your emotions to feel a different way. For instance, if I were to write something in Helvetica-type font, your mind would practically scream: CORPORATE. This font is very straight to the point and if I was to use the Curlz font my mind would think: GIRLY.
For example, below are pictures of the American Airline logo and then a street sign. Both are written using the font called Helvetica, this makes sure that something seems uniform and professional.
American Airlines are a company and it needs to look professional, and the street signs need to be legible and whatnot so, Helvetica is needed.
American Airlines was referenced in the movie as one company that is all for Helvetica, the street signs were also.